Samsung outdoor displays are the perfect way to enrich outdoor experiences even more. Visit this link to see a customer story that illustrates how these displays created an even better experience at Budweiser's Beer Park—during the day and at night.
What is Beer Park by Budweiser?
Beer Park by Budweiser is a 10,000-square-foot outdoor venue located at the Paris Las Vegas Hotel & Casino. It provides panoramic views of the Las Vegas Strip and aims to enhance the Budweiser brand experience through entertainment and hospitality.
Why was the location chosen?
The location was chosen due to its high foot traffic, with 24 million visitors passing the Paris Hotel each year. This made it an ideal spot to showcase the Budweiser brand to a diverse audience.
What technology is used at Beer Park?
Beer Park utilizes high-brightness outdoor displays and video walls from Samsung, designed to withstand the challenges of the Mojave desert, including bright sunlight, wind, and dust, to ensure a quality viewing experience for guests.
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